1 In 3 Customers Trust Friends Over Google

August 8th, 2016 - TopZone

A study from Sprout Social found that one in three customers now turn to social media first as their initial point of contact with a company. It’s about creating a relationship with your customer base. Companies must now maintain an even more diverse range of customer service personnel to manage these various points of access.

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How Do You Market A “Boring” Company?

August 4th, 2016 - TopZone

Everyone has probably confronted this problem at some point during their marketing and business development. You get jealous over “sexy” or “exciting” industries that have it so easy during their marketing. Their industry or product practically writes the campaigns with no need for serious input or creativity from a marketing team. However, you don’t have to feel limited by the confines of your industry.

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Choosing The Correct Color Scheme For Your Company Logo

August 1st, 2016 - TopZone

Creating a striking and memorable logo is the first step for any new business or re-brand. Customers will remember your business based upon its logo, there is no avoiding that. It is critical that your company correctly determine the right logo for its business and brand. Many people mistakenly believe that typography is the most important aspect, but actually, color is. While typography plays an important role, the color combinations provide the immediate reaction to your brand.

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Credentialing Your Web Team

July 28th, 2016 - TopZone

In the modern business environment, a company needs an internet presence in order to stay competitive. As the need for internet presence grows, companies are increasingly turning to web professionals that can build and maintain the websites that connect commerce to customers.

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3 Tricks To Boost Your Company’s Social Media Presence

July 4th, 2016 - TopZone

The key points in marketing and sales is all about creating a relationship with your customer. Your customer needs to know that you take their needs and interests seriously by providing excellent service and superior products. The first step for most companies is to create a social media presence. Building and managing a social media presence is now an indispensable tool for every company to differentiate itself from the competition. Below are three tricks to get your company started.

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Enhance Your Marketing Efforts Using 6 Psychological Insights

June 30th, 2016 - TopZone

The key for any successful marketing campaign (online or traditional) is to understand human behavior. The better you understand why people do the things they do, the easier it will be for you to market services in a way that catches people’s attention. To help you in that goal, here are six psychological insights to improve or modify your company’s marketing campaigns.

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How To Avoid Failing At Content Promotion And Generation

June 27th, 2016 - TopZone

Content generation and marketing is critical to any successful campaign, whether that content is in the form of readable text or heard in a video. However, don’t think that content promotion is limited to just small businesses. Many businesses fail to take advantage of the benefits inherent to content marketing. That being said, it is also easy to fail if you don’t take advantage of the latest trends. Below are a few tips to ensure that your content campaign stays on course.

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Know When To Hire A Digital Advertising Agency

June 23rd, 2016 - TopZone

You probably run your own digital advertising campaigns. You write blog posts, send out email blasts and design product landing pages. So, how do you know if it is time to hire a digital advertising agency? Here are two questions to help you decide whether or not you will need some help.

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5 Dangerous Digital Marketing Myths That Could Doom Your Business

June 20th, 2016 - TopZone

The internet was revolutionary because it allowed anyone with an idea and a computer to start a blog or website that goes on to change the world. Even now, many small businesses do not take advantage of everything that the internet has to offer to boost their bottom line. This advantage could be in the form of a website, social media, email campaigns and more. However, before you start your digital marketing campaigns, be aware of these five dangerous myths that could doom your business.

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How Does A Blog Benefit Small Businesses?

June 16th, 2016 - TopZone

In short, it is absolutely worth it for every small business to have a blog. All search engines are being optimized to deliver relevant content on its searches. That means websites with blogs and regular content are ranked higher than websites without blogs or content.

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