You probably run your own digital advertising campaigns. You write blog posts, send out email blasts and design product landing pages. So, how do you know if it is time to hire a digital advertising agency? Here are two questions to help you decide whether or not you will need some help.
Do you have the time for digital advertising?
Many small businesses have been sucked into content-based marketing strategies and lose focus on their core business. Content marketing is important, but it should not detract from your actual business activities, especially if you are at a small business.
Controlling an online marketing presence can easily take a full day to manage. You need to respond to questions and emails, track your advertising analytics, tweak your content, edit, publish and more. How do you find the time to draft compelling content that brings in leads without compromising your actual revenue generating activities?
If your small business is already generating some revenue that demands your time, then your efforts are better spent on actual business activities. Cultivate relationships with your clients to bring them back to your business. You may want to consider hiring a digital advertising expert that can handle your marketing needs. This will free you up so that you can focus on your business and clients.
How do you break into digital marketing?
What if you are trying to figure out how to market online and the information is overwhelming? Everyone is telling you to manage social media accounts, generate blog posts, send out email campaigns and respond to client complaints on Yelp among other online marketing duties. How do you prioritize? How do you know which will maximize your return on investment?
Most owners did not start their small business with the goal of becoming digital marketing gurus. In fact, many people do not even know where to begin. Understandably, there are a lot of choices and information to sift through.
Most small and medium sized companies cite cost as the primary reason that they handle their own digital advertising. However, keep in mind that a digital advertising firm can narrow your focus onto particular audiences and optimize your campaigns. The little bit of extra money you spend on hiring an expert would pay for itself with the targeted information that brings in new clients.
A digital marketing expert can also overhaul your entire digital presence. For example, mobile searches surpassed desktop searches for the first time in 2015. However, 67 percent of small businesses do not have a mobile-friendly website. An expert can keep you on track to match the changes in the digital market. The digital market, unlike almost any other market, is changing and reinventing itself every few years. Search engines, like Google and Bing, are constantly tweaking their search list algorithms. So, what generated top listings last year may barely even register this year. An expert in digital advertising can keep you ahead of the curve, so that your business stands ready to capitalize on every change in the market.
Do you need help with your digital advertising?
TopZone Media Group is a multi-service comprehensive digital marketing firm. We offer a variety of services that we can combine and personalize to fit your business needs. If you would like additional tips on digital marketing, give us a call at (806) 553-5332 or Contact Us via email. You can also stop by in person if you are in the area. We are located at 3226 Hobbs Rd. in Amarillo, Texas.