Posts Categorized: Website development

Credentialing Your Web Team

July 28th, 2016 - TopZone

In the modern business environment, a company needs an internet presence in order to stay competitive. As the need for internet presence grows, companies are increasingly turning to web professionals that can build and maintain the websites that connect commerce to customers.

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4 Effective Tips To Get The Most Out Of Landing Pages

June 6th, 2016 - TopZone

The ultimate goal in any marketing campaign is to get your visitor, lead or customer to take the next step. Maybe it is purchasing a product or service; maybe it is signing up to your email list or liking your Facebook page. Regardless of the goal, you want them to take it. The often under-appreciated and under-utilized landing page is one of your cheapest and best tools to get your viewer to take that next step.

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6 Components You May Need To Update On Your Website

May 9th, 2016 - TopZone

Websites and web-based content, like any business asset, need to be updated and refurbished from time to time. As you add more content and as more people visit your website, functions break down and content becomes outdated. Six components you may need to update on your website include broken pages, old information, social media integration, mobile optimization, speed, and SEO.

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Visual And Functional Components Of Website Development

May 5th, 2016 - TopZone

Website development can be broken down into two categories: visual components and functional components. Your website needs both to succeed in the modern economy. Visual components are the elements that grab the user’s attention like layout, color scheme and design. The functional components including the navigation, browser optimization and e-commerce, allow the website to operate efficiently. Getting all of these components to operate in concert is a complicated task, especially if your website is heavily trafficked.

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