Posts Categorized: Website content

How Do You Market A “Boring” Company?

August 4th, 2016 - TopZone

Everyone has probably confronted this problem at some point during their marketing and business development. You get jealous over “sexy” or “exciting” industries that have it so easy during their marketing. Their industry or product practically writes the campaigns with no need for serious input or creativity from a marketing team. However, you don’t have to feel limited by the confines of your industry.

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Credentialing Your Web Team

July 28th, 2016 - TopZone

In the modern business environment, a company needs an internet presence in order to stay competitive. As the need for internet presence grows, companies are increasingly turning to web professionals that can build and maintain the websites that connect commerce to customers.

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How To Avoid Failing At Content Promotion And Generation

June 27th, 2016 - TopZone

Content generation and marketing is critical to any successful campaign, whether that content is in the form of readable text or heard in a video. However, don’t think that content promotion is limited to just small businesses. Many businesses fail to take advantage of the benefits inherent to content marketing. That being said, it is also easy to fail if you don’t take advantage of the latest trends. Below are a few tips to ensure that your content campaign stays on course.

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How Does A Blog Benefit Small Businesses?

June 16th, 2016 - TopZone

In short, it is absolutely worth it for every small business to have a blog. All search engines are being optimized to deliver relevant content on its searches. That means websites with blogs and regular content are ranked higher than websites without blogs or content.

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4 Important Elements For Your Business…Other Than Content!

June 13th, 2016 - TopZone

The recent explosion in content marketing has blurred the line between business generation and content generation. It seems painfully obvious, but it is worth mentioning: The content you push is not the same as sales. You cannot build a business on content generation alone. While content generation is important, every time you push out content, it should be with a purpose. This purpose could be to sell a product, answer a question, lay the groundwork for an upcoming service or some other purpose. Below are four important elements for your business, other than content, that you should be thinking about.

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Optimizing Content From Creation To Conversion

June 9th, 2016 - TopZone

According to a forecast done by PQ Media, it is projected that by 2019, content marketing will become a 300 billion dollar industry. That is a lot of information covering everything from how to talk to your moody teenager to installing spark plugs. How do you reach your target audience? Here are a few tips to optimize your content from creation to conversion.

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The Insider’s Guide To Creating Compelling Content

June 2nd, 2016 - TopZone

Getting a reader to hang on your every word isn’t easy. If it were, then everyone would be a best-selling author. Luckily, you don’t need to be Hemingway to create compelling content for your website. Follow these four tips to guide your writing process and soon you will be captivating your readers.

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3 Big Changes Coming To SEO This Year

May 16th, 2016 - TopZone

Search Engine Optimization (or “SEO”) is in constant flux. Google, Bing, Yahoo! and the other search engines are constantly tweaking their formulas and spider bots to optimize results and listings. This constant updating means that you must remain alert to stay ahead of the trends. Keep the following three big changes in mind when looking at your SEO this year.

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Visual And Functional Components Of Website Development

May 5th, 2016 - TopZone

Website development can be broken down into two categories: visual components and functional components. Your website needs both to succeed in the modern economy. Visual components are the elements that grab the user’s attention like layout, color scheme and design. The functional components including the navigation, browser optimization and e-commerce, allow the website to operate efficiently. Getting all of these components to operate in concert is a complicated task, especially if your website is heavily trafficked.

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Find Out If Your Website Is Working For You

April 25th, 2016 - TopZone

Making changes regarding the design or function of your website is no easy task. Your website may need a serious change or just a simple facelift. There are several things you should consider when determining what kind of work your website may need to ensure it fulfills your company’s needs. Below are some questions to ask about your website to find out if it is working for you.

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