Posts Categorized: Web design

Credentialing Your Web Team

July 28th, 2016 - TopZone

In the modern business environment, a company needs an internet presence in order to stay competitive. As the need for internet presence grows, companies are increasingly turning to web professionals that can build and maintain the websites that connect commerce to customers.

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4 Important Elements For Your Business…Other Than Content!

June 13th, 2016 - TopZone

The recent explosion in content marketing has blurred the line between business generation and content generation. It seems painfully obvious, but it is worth mentioning: The content you push is not the same as sales. You cannot build a business on content generation alone. While content generation is important, every time you push out content, it should be with a purpose. This purpose could be to sell a product, answer a question, lay the groundwork for an upcoming service or some other purpose. Below are four important elements for your business, other than content, that you should be thinking about.

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4 Effective Tips To Get The Most Out Of Landing Pages

June 6th, 2016 - TopZone

The ultimate goal in any marketing campaign is to get your visitor, lead or customer to take the next step. Maybe it is purchasing a product or service; maybe it is signing up to your email list or liking your Facebook page. Regardless of the goal, you want them to take it. The often under-appreciated and under-utilized landing page is one of your cheapest and best tools to get your viewer to take that next step.

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Visual And Functional Components Of Website Development

May 5th, 2016 - TopZone

Website development can be broken down into two categories: visual components and functional components. Your website needs both to succeed in the modern economy. Visual components are the elements that grab the user’s attention like layout, color scheme and design. The functional components including the navigation, browser optimization and e-commerce, allow the website to operate efficiently. Getting all of these components to operate in concert is a complicated task, especially if your website is heavily trafficked.

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3 Ways Your Business Will Benefit From Responsive Web Design

April 15th, 2016 - TopZone

Smartphone users will abandon your website altogether if they cannot find what they are looking for easily. Potential customers will search for a more user-friendly site that allows them to purchase with ease from the convenience of the phone or tablet at their fingertips. Responsive web design is the key to retaining as many clients and customers as possible.

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