Posts Categorized: Online marketing

Optimizing Content From Creation To Conversion

June 9th, 2016 - TopZone

According to a forecast done by PQ Media, it is projected that by 2019, content marketing will become a 300 billion dollar industry. That is a lot of information covering everything from how to talk to your moody teenager to installing spark plugs. How do you reach your target audience? Here are a few tips to optimize your content from creation to conversion.

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4 Effective Tips To Get The Most Out Of Landing Pages

June 6th, 2016 - TopZone

The ultimate goal in any marketing campaign is to get your visitor, lead or customer to take the next step. Maybe it is purchasing a product or service; maybe it is signing up to your email list or liking your Facebook page. Regardless of the goal, you want them to take it. The often under-appreciated and under-utilized landing page is one of your cheapest and best tools to get your viewer to take that next step.

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The Insider’s Guide To Creating Compelling Content

June 2nd, 2016 - TopZone

Getting a reader to hang on your every word isn’t easy. If it were, then everyone would be a best-selling author. Luckily, you don’t need to be Hemingway to create compelling content for your website. Follow these four tips to guide your writing process and soon you will be captivating your readers.

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7 Tips For Your Social Media Marketing Efforts

May 30th, 2016 - TopZone

The better you are at understanding your clients and engaging their desires, the greater the effect your social media efforts will generate. The following are seven tips that are well worth taking the time to consider and incorporate into your social media marketing efforts.

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Email Marketing In 4 Easy Steps

May 23rd, 2016 - TopZone

Email marketing is one of the cheapest ways to generate leads. However, many businesses already incorporate this strategy into their marketing plan. That is a lot of email traffic to compete with, so how do you stand out?

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Increase Customer Loyalty By Being More Social

May 19th, 2016 - TopZone

The world is a social place, and people love to engage with and follow their favorite companies. Facebook, Twitter, Instagram, and Pinterest are valuable tools you can use to engage your customers and in the process build brand loyalty. The more you use these social media platforms, the greater your opportunities for long-term, sustainable growth. When it comes to getting the most bang for your buck, social media is a cost-effective marketing tool that your business simply can’t afford to ignore in the growing digital landscape.

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3 Big Changes Coming To SEO This Year

May 16th, 2016 - TopZone

Search Engine Optimization (or “SEO”) is in constant flux. Google, Bing, Yahoo! and the other search engines are constantly tweaking their formulas and spider bots to optimize results and listings. This constant updating means that you must remain alert to stay ahead of the trends. Keep the following three big changes in mind when looking at your SEO this year.

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Strategies To Get Online Reviews From Customers

May 12th, 2016 - TopZone

People generally only review two types of businesses: hotels and restaurants. For most other types of businesses, customers will only leave reviews if they need to report a negative experience. This creates the paradoxical result of having a great real world reputation, but a terrible online reputation.

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6 Components You May Need To Update On Your Website

May 9th, 2016 - TopZone

Websites and web-based content, like any business asset, need to be updated and refurbished from time to time. As you add more content and as more people visit your website, functions break down and content becomes outdated. Six components you may need to update on your website include broken pages, old information, social media integration, mobile optimization, speed, and SEO.

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Visual And Functional Components Of Website Development

May 5th, 2016 - TopZone

Website development can be broken down into two categories: visual components and functional components. Your website needs both to succeed in the modern economy. Visual components are the elements that grab the user’s attention like layout, color scheme and design. The functional components including the navigation, browser optimization and e-commerce, allow the website to operate efficiently. Getting all of these components to operate in concert is a complicated task, especially if your website is heavily trafficked.

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