Posts Categorized: Business tips

Choosing The Correct Color Scheme For Your Company Logo

August 1st, 2016 - TopZone

Creating a striking and memorable logo is the first step for any new business or re-brand. Customers will remember your business based upon its logo, there is no avoiding that. It is critical that your company correctly determine the right logo for its business and brand. Many people mistakenly believe that typography is the most important aspect, but actually, color is. While typography plays an important role, the color combinations provide the immediate reaction to your brand.

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Know When To Hire A Digital Advertising Agency

June 23rd, 2016 - TopZone

You probably run your own digital advertising campaigns. You write blog posts, send out email blasts and design product landing pages. So, how do you know if it is time to hire a digital advertising agency? Here are two questions to help you decide whether or not you will need some help.

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5 Dangerous Digital Marketing Myths That Could Doom Your Business

June 20th, 2016 - TopZone

The internet was revolutionary because it allowed anyone with an idea and a computer to start a blog or website that goes on to change the world. Even now, many small businesses do not take advantage of everything that the internet has to offer to boost their bottom line. This advantage could be in the form of a website, social media, email campaigns and more. However, before you start your digital marketing campaigns, be aware of these five dangerous myths that could doom your business.

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4 Important Elements For Your Business…Other Than Content!

June 13th, 2016 - TopZone

The recent explosion in content marketing has blurred the line between business generation and content generation. It seems painfully obvious, but it is worth mentioning: The content you push is not the same as sales. You cannot build a business on content generation alone. While content generation is important, every time you push out content, it should be with a purpose. This purpose could be to sell a product, answer a question, lay the groundwork for an upcoming service or some other purpose. Below are four important elements for your business, other than content, that you should be thinking about.

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5 Strategies To Create Loyal Customers

May 26th, 2016 - TopZone

It is common knowledge that retaining customers is significantly cheaper than soliciting new ones. In fact, it can cost between five and ten times more to acquire a new client than retain an old one. A study conducted by Bain & Company found that profits can rise 25 to 95 percent if a company increases customer retention by 5 percent. So, what does it take to generate a loyal customer versus a new customer?

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