Content generation and marketing is critical to any successful campaign, whether that content is in the form of readable text or heard in a video. However, don’t think that content promotion is limited to just small businesses. Many businesses fail to take advantage of the benefits inherent to content marketing. That being said, it is also easy to fail if you don’t take advantage of the latest trends. Below are a few tips to ensure that your content campaign stays on course.
Value the content as content, not as a return on investment
Many companies focus on content generation as a means to an end, rather than as a goal to enrich the lives of their customers. The most successful content is the one that tries to connect with the customer. Not every content piece needs to contain a product landing page or call to purchase a particular product. Some content can be generated just with the point of helping out your customers.
Once customers believe that you are more interested in improving their life, then they will trust your product, brand and company more than your competitors. This trust allows you to send your customers product promotions that they will read and believe.
Take advantage of brand evangelists
Most of you have heard about the mother that posted a video of herself trying out a Chewbacca mask from Kohl’s that turned viral and captured the nation’s attention for a week. Kohl’s, in response to the popularity, gave her products and gift cards. Partially as a reward for her great product promotion video, but also as a way to harness the audience she has captured.
That mother is a brand evangelist. She regularly shops at Kohl’s and gained brief fame for promoting one of their products. Companies can harness the power of these brand evangelists to promote their products and business. Many companies already do this, for a handful of well-known people, but many do not offer opportunities to bring in more brand evangelists.
The best salesperson for your company is another customer. Nothing can replace an informal, positive review from a friend or family member. Brand evangelists are one of the most effective ways to connect with customers on a personal level.
Need help with your content promotion and generation?
TopZone Media Group can help you with your digital marketing needs. We offer a variety of services to streamline your digital presence and coordinate your campaigns. If you would like to discuss our services further or get more information on digital marketing, feel free to give us a call at (806) 553-5332. You can also Contact Us via email. If you are in the area, you are more than welcome to stop by our offices located at 3226 Hobbs Rd. in Amarillo Texas.