Websites and web-based content, like any business asset, need to be updated and refurbished from time to time. As you add more content and as more people visit your website, functions break down and content becomes outdated. Six components you may need to update on your website include broken pages, old information, social media integration, mobile optimization, speed, and SEO.
The average internet user is busy and on the go. The last thing this person wants is to go to your company website and run across the “404 not found” error code. Your website should be a smooth running machine that seamlessly carries the customer to the content they need. Unsupported pages are a great way to lose potential sales. Constant vigilance is required to ensure that every customer enjoys a seamless and error free experience.
Outdated information is a great way to undermine the reliability of your website. This is especially true on the home page, every piece of information and all the dates should be current and correct. Old copyright notices, conferences that occurred months ago and old news articles are the best ways to show your customer that you do not regularly maintain your website. Take it from the customer’s perspective, if that information is out of date, how can he or she expect anything else on your website to be current?
Social media integration
A comprehensive web marketing campaign involves social media integration. Embedded icons, links, “like” and “follow” badges are critical for any website. These features allow you to market to your customers across multiple platforms in multiple ways.
Social media integration also gives you the flexibility to tailor your approach to your specific consumer. Perhaps one customer prefers Facebook announcements while another would prefer Twitter blasts. Regardless of the preference, integration is critical to reach everyone in a meaningful way.
A study conducted by Walker Sands Communications found that 31% of all website traffic in the fourth quarter of 2013 was done via mobile devices. Mobile search will only continue to grow every year until it eventually overtakes or matches desktop search. Many websites that are only a few years old are not optimized for mobile traffic. Mobile websites are slimmer and sleeker than their desktop counterparts. Your company has a lot of opportunities to push key services and products on mobile platforms.
The average person spends about two to three seconds waiting for a webpage to load. Any longer than that and your website is costing you customers. This means that you need to constantly monitor your website to remove excess programs, pages and content to keep it as sleek and efficient as possible.
SEO ranking and traffic
Finally, a website is only as good as its ranking. Search Engine Optimization (SEO) is how you keep your website high in search results. Most people will not move beyond the first page on a Google search listing, which is why it is critical that your website stay relevant. This means generating content that is SEO friendly, tweaking your content to stay relevant in the search terms and removing dead links as well as duplicated content.
Is it time to update your website?
By making some changes to your website, you can increase traffic across every platform (mobile, desktop, tablet) as well as keep users updated with fresh content. TopZone Media Group is ready to help you make your website appealing and interactive with a responsive design. We invite you to call us today at (806) 553-5332 or Contact Us by email for more information. You can also visit us in person at 3226 Hobbs Rd. in Amarillo, Texas. Be sure to check out the other various services we offer to help push your business to the top!