The key points in marketing and sales is all about creating a relationship with your customer. Your customer needs to know that you take their needs and interests seriously by providing excellent service and superior products. The first step for most companies is to create a social media presence. Building and managing a social media presence is now an indispensable tool for every company to differentiate itself from the competition. Below are three tricks to get your company started.
Stay knowledgeable of topics for discussion
Stay in touch with your industry. What is the latest “hot topic”? Was there a recent breakthrough? How does the current political and/or economic news impact the industry? Are there any repeat concerns or questions from your customer base? Choose topics that people are going to find interesting and pack it with easily digestible information.
If you are lacking topic areas, you can always run a poll of your customer base. Ask them questions about services or products they prefer in your industry. Discuss the findings and how it relates to your business or even what services/products you might offer in the future.
Find out what drives customer interaction
Your business will probably attract certain types of customers who prefer certain social media platforms. Pay attention to what drives traffic and let your customers guide your business in its social media marketing strategy.
You can also use this to focus in on topics that attract customer interaction. Eventually, you will be able to design topics that most of your customers will find engaging and compelling.
Use social media to attract people to your blog
Social media posts are generally short and to the point, but that does not mean the content needs to be cursory. For more robust topics, write these out on your blog and use social media to promote it. Offer teasers through your social media accounts that link back to your blog and website. This will help drive traffic to your website and get more people interacting with your company.
Need help boosting your company’s social media presence?
TopZone Media Group can help you with your digital marketing needs. We offer a variety of services to streamline your digital presence and coordinate your campaigns. If you would like to discuss our services further or get more information on creating a social media presence, feel free to give us a call at (806) 553-5332. You can also Contact Us via email. If you are in the area, you are more than welcome to stop by our offices located at 3226 Hobbs Rd. in Amarillo Texas.