Monthly Archives:: August 2016

1 In 3 Customers Trust Friends Over Google

August 8th, 2016 - TopZone

A study from Sprout Social found that one in three customers now turn to social media first as their initial point of contact with a company. It’s about creating a relationship with your customer base. Companies must now maintain an even more diverse range of customer service personnel to manage these various points of access.

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How Do You Market A “Boring” Company?

August 4th, 2016 - TopZone

Everyone has probably confronted this problem at some point during their marketing and business development. You get jealous over “sexy” or “exciting” industries that have it so easy during their marketing. Their industry or product practically writes the campaigns with no need for serious input or creativity from a marketing team. However, you don’t have to feel limited by the confines of your industry.

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Choosing The Correct Color Scheme For Your Company Logo

August 1st, 2016 - TopZone

Creating a striking and memorable logo is the first step for any new business or re-brand. Customers will remember your business based upon its logo, there is no avoiding that. It is critical that your company correctly determine the right logo for its business and brand. Many people mistakenly believe that typography is the most important aspect, but actually, color is. While typography plays an important role, the color combinations provide the immediate reaction to your brand.

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