Monthly Archives:: June 2016

Enhance Your Marketing Efforts Using 6 Psychological Insights

June 30th, 2016 - TopZone

The key for any successful marketing campaign (online or traditional) is to understand human behavior. The better you understand why people do the things they do, the easier it will be for you to market services in a way that catches people’s attention. To help you in that goal, here are six psychological insights to improve or modify your company’s marketing campaigns.

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How To Avoid Failing At Content Promotion And Generation

June 27th, 2016 - TopZone

Content generation and marketing is critical to any successful campaign, whether that content is in the form of readable text or heard in a video. However, don’t think that content promotion is limited to just small businesses. Many businesses fail to take advantage of the benefits inherent to content marketing. That being said, it is also easy to fail if you don’t take advantage of the latest trends. Below are a few tips to ensure that your content campaign stays on course.

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Know When To Hire A Digital Advertising Agency

June 23rd, 2016 - TopZone

You probably run your own digital advertising campaigns. You write blog posts, send out email blasts and design product landing pages. So, how do you know if it is time to hire a digital advertising agency? Here are two questions to help you decide whether or not you will need some help.

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5 Dangerous Digital Marketing Myths That Could Doom Your Business

June 20th, 2016 - TopZone

The internet was revolutionary because it allowed anyone with an idea and a computer to start a blog or website that goes on to change the world. Even now, many small businesses do not take advantage of everything that the internet has to offer to boost their bottom line. This advantage could be in the form of a website, social media, email campaigns and more. However, before you start your digital marketing campaigns, be aware of these five dangerous myths that could doom your business.

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How Does A Blog Benefit Small Businesses?

June 16th, 2016 - TopZone

In short, it is absolutely worth it for every small business to have a blog. All search engines are being optimized to deliver relevant content on its searches. That means websites with blogs and regular content are ranked higher than websites without blogs or content.

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4 Important Elements For Your Business…Other Than Content!

June 13th, 2016 - TopZone

The recent explosion in content marketing has blurred the line between business generation and content generation. It seems painfully obvious, but it is worth mentioning: The content you push is not the same as sales. You cannot build a business on content generation alone. While content generation is important, every time you push out content, it should be with a purpose. This purpose could be to sell a product, answer a question, lay the groundwork for an upcoming service or some other purpose. Below are four important elements for your business, other than content, that you should be thinking about.

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Optimizing Content From Creation To Conversion

June 9th, 2016 - TopZone

According to a forecast done by PQ Media, it is projected that by 2019, content marketing will become a 300 billion dollar industry. That is a lot of information covering everything from how to talk to your moody teenager to installing spark plugs. How do you reach your target audience? Here are a few tips to optimize your content from creation to conversion.

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4 Effective Tips To Get The Most Out Of Landing Pages

June 6th, 2016 - TopZone

The ultimate goal in any marketing campaign is to get your visitor, lead or customer to take the next step. Maybe it is purchasing a product or service; maybe it is signing up to your email list or liking your Facebook page. Regardless of the goal, you want them to take it. The often under-appreciated and under-utilized landing page is one of your cheapest and best tools to get your viewer to take that next step.

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The Insider’s Guide To Creating Compelling Content

June 2nd, 2016 - TopZone

Getting a reader to hang on your every word isn’t easy. If it were, then everyone would be a best-selling author. Luckily, you don’t need to be Hemingway to create compelling content for your website. Follow these four tips to guide your writing process and soon you will be captivating your readers.

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