Monthly Archives:: April 2016

3 Ways Online Marketing Has Changed Traditional Marketing

April 28th, 2016 - TopZone

Marketing professionals are dealing with major changes in technology used for communicating with potential customers. These changes are rapidly occurring as platforms like Google, Facebook and others continue to innovate and update. These changes can make marketing professionals feel like what they have just learned to manage has been invalidated. Marketing professionals need to remember that online marketing is always providing new ways to reach a broader audience. The following information outlines how digital changes are shaping the future of marketing.

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Find Out If Your Website Is Working For You

April 25th, 2016 - TopZone

Making changes regarding the design or function of your website is no easy task. Your website may need a serious change or just a simple facelift. There are several things you should consider when determining what kind of work your website may need to ensure it fulfills your company’s needs. Below are some questions to ask about your website to find out if it is working for you.

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Generate More Leads With Quality Content For Your Website

April 21st, 2016 - TopZone

Lead generation is a core function of every marketing professional’s job. Nearly every marketer knows that simply stating the benefits of a product or service may not close a sale. Content is king in today’s digital age and frequently producing interesting, quality content will enhance a customer’s experience with your business. Creating quality content will also educate your prospects on your services and grow your business. When creating this information for your website, make sure that it meets your customer’s needs and answers their questions.

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5 Benefits Of Internet Marketing

April 18th, 2016 - TopZone

The internet has opened up a world of possibilities for businesses and has made connecting with existing clients and potential clients easier than ever before. When a carefully planned and orchestrated internet marketing strategy is implemented, it can open doors you didn’t even know existed. When it comes to the benefits of internet marketing, there are five that always come to the forefront as the most important.

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3 Ways Your Business Will Benefit From Responsive Web Design

April 15th, 2016 - TopZone

Smartphone users will abandon your website altogether if they cannot find what they are looking for easily. Potential customers will search for a more user-friendly site that allows them to purchase with ease from the convenience of the phone or tablet at their fingertips. Responsive web design is the key to retaining as many clients and customers as possible.

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