A well-planned and carefully implemented website online marketing plan is the key to driving traffic to your business site, growing readership and increasing sales. Instead of reaching out to potential customers with traditional outbound marketing techniques, draw them to your site with content that answers their questions.
Web design and development is a fundamental service of TopZone Media. We understand the new rules of marketing, and are experienced in designing and maintaining websites with an eye to improve measurable inbound marketing performance. We work with small business owners just like you every day, and we will create, develop and implement a site that reflects what your business is about.
Marketing your business to new and existing customers through regular email newsletters can be an effective component of your business online marketing strategy. The new rules of marketing focus on branding and building a long-term relationship with customers. Regularly reaching out to customers through a monthly newsletter helps build that relationship.
SEO - Search Engine & Website Optimization
Once your business website is set up and ready to go, it is time to market it in order to attract online users, collectively known as traffic. One of the top methods of increasing traffic is through search engine and website optimization. Optimizing a website for search engines means using every available tool to encourage search engines to easily find and direct readers to your site.
Pay per click (PPC) ads are often overlooked when creating an online marketing campaign, but they are a useful tool for getting your name in front of qualified online users who may become customers. When a reader enters a search term into a search engine, your paid ads appear right on the top of the first page of the search results. You pay when someone clicks on your ad.
Keeping your search queries on top of Google search results is what we're known for! Our team works hard to create content that Google acknowledges and your readers appreciate. It's what sets you apart from your competition as the EXPERTS in your field.